Property Marketing Plan
Calls to ActionCalls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their apartment building buying journey. The following calls-to-action will be used throughout the marketing mix for your apartment building’s campaign:Open Tour (Optional) – Viewers can tour on a specific day and time of our choosing to tour your apartment building. This indicates a serious buyer. Many Buyers review financials, drive by and tour once an offer is made and accepted. We can customize this process based on your preferences.
Ask A Question – Viewers can fill out a form, message, text, or call my phone number to find out more details about your apartment building. This indicates a high-interest buyer. Learn More – Viewers can click buttons or links to get more information about your apartment building. This indicates a buyer with potential interest. Variations of this call-to-action include “See More Photos,” “Watch More,” and “Get Address & Details.” MetricsWe utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) will be tracked during this campaign:
# of views of listing ads# of landing page views# of inquiries about listing# of offering memo’s requested
AssetsOur full-service marketing includes the creation of the following assets to use in our marketing campaign for your apartment building:Listing Syndication through – CoStar, LoopNet, Crexi, & MLS Services Drone Aerial Video FootageExclusive Property Domain – www.123maintstsanfrancisco.com Marketing Narratives Written for Landing Pages, MLS & SyndicationFeatured Property Landing Page (on property specific website)Facebook Ad Creative (Copy, Design & Video)Property Sharing via Broker & Agent Networks such as CCIM, & Calif. Assoc of RealtorsYouTube Ad Creative (Copy & Video)Google Display Ads Creative (Copy & Banner Design)Digital & Print Property FlyersProperty Postcard Mailer
DistributionYour apartment building will be marketed to the following platforms and audiences:Multiple Listing Service (MLS), CoStar, LoopNet, Crexi… Popular Apartment building Search Sites (Zillow, Trulia, Realtor.com, etc.)Facebook & Ad Audiences (expressed real estate interest)YouTube & Google Ad Audiences (active real estate searchers)Proprietary Bay Area Investor & Brokerage Email ListPostcard Mail Drop (Every Door Direct Mail)
ScheduleNO SIGNAGE ON PROPERTY UNLESS REQUESTED
Property Landing Page Published to Website - Once at StartPhotos & Videos Posted to Facebook Business Page -WeeklyFacebook Ad Campaign to Real Estate Interested - OngoingGoogle Display Ads to Active Real Estate Searchers - OngoingNew Listing Email Announcement to Email List - OngoingListing Posted in Multiple Listing Service (MLS) - OngoingListing Syndicated to Popular Apartment building Search Sites - OngoingPostcard Mail Drop - Once at StartProperty Tour Campaign Event – OptionalDirect Email Campaigns - MonthlyMetrics Evaluation & Campaign Adjustments - WeeklyAgent Feedback Report - Weekly
In 2007, after years in the corporate brokerage environment I decided to start a specialty Firm thatexclusively concentrated on Multifamily & Residential Income Investment Services here in the East Bay. AFirm that would offer professional, objective, and experienced investment brokerage services withoutcommission guidelines or mandatory sales quotas.
I concentrate on building successful long-term relationships and creating a client for life through trust,integrity, and professionalism. I generally work with no more than three clients at any given time and this limitation allows me to concentrate on each client’s individual set of goals. It also allows me to be anactive participant in every step in the transaction from start to close.
I have closed over 90 million dollars’ worth of multifamily and residential income properties in mycareer and l to stay focused here in the East Bay and Sacramento-Central Valley Regions. I am a CCIM,and a member of the California Apartment Association, Commercial Brokers Association, and CaliforniaAssociation of Realtors. My References and Recent Transactions are available to review.